Starbucks tests personalized digital menu at drive-thru
In brief
- Starbucks is testing a personalized digital menu for drive-thru customers.
- Personalization relies on participants' purchase history.
- The goal includes simplifying payments and customer recognition.
Starbucks is exploring a personalized digital menu for drive-thru customers based on their purchase history. CEO Brian Niccol announced this during an earnings call, also mentioning experiences to recognize customers upon arrival and streamline payments, according to The Verge.
What it changes for you
- Retail & E-commerceRetail chains may speed up the adoption of dynamic menus and automated payments to enhance customer experience.
This summary gives you the essentials. The full article, its figures and quotes are on AI | The Verge.
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