Reddit warns AI Overviews from Google starve external sites of traffic
In brief
- Reddit lost over one million Google referrals per week in October.
- Google's AI responses do not redirect users to external sites, Huffman claims.
- Reddit is testing login barriers to reduce dependence on the open web.
Reddit lost over one million Google search referrals per week in October, its CEO Steve Huffman said. He blames Google's AI Overviews and AI Mode for not driving traffic to external sites. Reddit is now testing login barriers to become a direct destination, reducing its reliance on the open web. This shift threatens content-driven businesses that depend on search traffic, according to Huffman.
What it changes for you
- Media & EntertainmentMedia sites may experience a significant drop in Google-driven traffic due to AI responses.
- Marketing & AdvertisingSEO-based campaigns may become less effective as AI responses replace traditional search results.
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