Google expands AI-powered search ads globally as core ad growth slows
In brief
- Google is rolling out AI-powered ads in search results worldwide.
- Core ad revenue growth is slowing, per Alphabet's latest earnings report.
- Alphabet's quarterly revenue reached $127.6 billion, up 25% year over year.
Google announced the global expansion of AI-integrated search ads as core ad revenue growth slows. According to Alphabet's quarterly earnings report, revenue rose 25% year over year to $127.6 billion.
What it changes for you
- Marketing & AdvertisingAdvertisers need to adapt their strategies to integrate AI-powered ads in Google search results.
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