Google opens Gemini and Search to more apps via new developer platform
In brief
- Google launches a platform to integrate third-party services into Gemini and Search.
- Companies can extend their visibility through Google’s AI ecosystem.
- Users may discover and use apps differently.
Google is launching a developer platform to let businesses integrate their services into AI experiences like Gemini and Search. According to the announcement, this could shift how users discover and engage with apps. The platform targets companies looking to expand their reach through Google’s AI ecosystem.
What it changes for you
- Marketing & AdvertisingBrands may reach users through AI-generated responses in Search and Gemini, altering visibility strategies.
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