Lula's re-election: lessons on the digital media landscape
In brief
- Lula re-elected in Brazil after a campaign shaped by social media.
- Meta's algorithms and generative AI played a key role in political discourse.
- Bolsonaro's « digital party » saw early success before Lula's re-election.
Brazil's presidential campaign highlighted the influence of Meta's algorithms, the massive use of generative AI, and Bolsonaro's « digital party » strategy. These elements reveal how political discourse evolves online during elections according to Next.
What it changes for you
- Public SectorPublic institutions must now integrate social media dynamics and AI into their communication and public opinion management strategies.
This summary gives you the essentials. The full article, its figures and quotes are on Next.
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