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OpenAI gives priority to partner content in ChatGPT responses

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In brief

  1. OpenAI’s licensed partners receive priority treatment for their content in ChatGPT.
  2. Non-partner web sources are processed in a raw and lower-priority format.
  3. This creates a disparity in information quality and accessibility speed.

According to The Decoder, content from OpenAI’s licensed partners is integrated into ChatGPT through a dedicated pipeline that prioritizes it over the rest of the web. Other web sources are processed in a raw and less prioritized manner.

What it changes for you

  • Media & EntertainmentMedia partners licensed by OpenAI gain increased visibility in ChatGPT, disadvantaging other sources.

This summary gives you the essentials. The full article, its figures and quotes are on The Decoder.

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